Revenge is a dish best served with milk. This was the 2015 Holiday Greeting for Viewpoint Creative. I was asked to develop the characters, art, styleframes, and storyboards for this fun little piece put together by a very fun team.
Jon Busch - Creative Director
Jon Anderson - Senior Creative Editor
Matt Barretto - Lead Animator
Jason Taylor - Art Director
Nick Ford - Designer
Nick Abbondandolo - Designer
Michael Barrett - animator
Manuel Martin - animator
Todd Hrinda - Sound Design and Mix
Ash Monks - Prop Master
David DiNisco - Director of Photography
Talent - Layla Kaunfer
Producer - Dawn Morton
Integrated promo campaign
A promo graphics campaign good enough to eat.
National Geographic Channel wanted to tell the story of food through the ages. The three-night special offered an edible timeline of history that dug into food’s place in society.
We created a promo campaign featuring integrated animated food packaging inspired graphics with beautiful food footage (much of which was shot in-house)
Role: art/design/creative direction, on set direction and media graphics.
ViewpointCreative.com was tasked with developing an entertaining series of brand videos designed to highlight Redbox's reservation convenience and Blue-ray offering. The solution was an expandable fully animated campaign called “Check the Box”, connecting a ‘check-list’ of the things you love about great entertainment with ‘checking’ the Redbox kiosk for your favorite movie or game.
Role: concept development, illustration, storyboarding, art direction
Combining live-action with animation helps tell the story of one inspired entrepreneur who uses 3D printing to “do more” for his small business. The video demystifies the 3D printing process while it opens a world of possibilities, courtesy of Staples.
Role: Art/Design/Creative direction, storyboard design, on-set art/creative direction.
Game of Sorry! Brand Spirit Video
A self-initiated humorous mockumentary created to inspire the vision and spirit of the new Sorry brand to the internal staff, and ultimately to remind people just how fun board games really are.
Role: Brand development, art/creative direction, storyboard development, motion graphics.
Leveraged ETFs are not for everyone. They are designed for sophisticated investors with a unique set of investment objectives. We created the “Fellowship of the Bold” campaign to speak to our target’s confident, intelligent mindset while encouraging like-minded traders to take the plunge. The campaign included, TV, online video and banner ads.
Role: brand design development, art direction across media - TV, print, web
Pizza solves any dilemma. That was the idea behind this :20 cross promotional animation to help connect the ID demographic to the brand sponsor, Little Caesar.
Role: Art/Design/Creative direction, character design/illustration, storyboard design.
Trouble gets a bum rap. In truth, it's part of growing up, and frankly can be alot of fun.
This was the essence of my pitch for the Trouble brand refresh.
I created this quick little video as a companion to the pitch. Created the night before to help communicate the spirit of the new Trouble brand.
Role: Art/Design/Creative direction, identity design, package design.