I had the pleasure of working on the branding and contents for this exciting new and innovative game from Rob Daviau and Hasbro. This is a game where decisions the players make in one game will affect every game thereafter. Here is a little more explanation from the game designer, supah genius, Rob Daviau:
There are no do overs in life. Some decisions just make you who you are.
This led us to wondering why games always have to reset. Why are they a medium that always goes back to start? Movies and books are static forms of entertainment meant to be viewed but not altered. Games, by nature, demand that the user create the experience. We wanted to push that boundary to have lasting effects. Now you really create the experience. This game is not art to be hung on a wall but a leather jacket to be worn around until it has its own unique story.
It is one thing to play a card in a game to gain an advantage. It is entirely different to play a card and then rip it up, banning it from the game forever (I know that none of you will actually rip it up). Or to mark a territory that will change its destiny from here on out. It's a different decision process. How important is that card now? Will it be more important in a future game? Will you have it then? Is this the time? Is it worth it?
You can take a closer look at the instruction booklet here. Which by the way, I also designed.
Oh and those awesome concept and cover spot illustrations were done by concept artgods, Massive Black.
My copy is in the mail and I can't wait to crack this one open. Order yours here.
Brand development and Packaging line for Heroscape, a strategy game with a unique buildable gameboard made up of interlocking hex pieces.
I also developed the unique shaped game cards. These game cards carried the theme of the hex and could fit within a 7-hex gamepiece.
At the bottom is a concept for booster packaging which used a large buildable gamepeice as the package.
The Naked Stills recorded this album in the Cochecho region here in New England. They mentioned to me they were heavily influenced by the area as well as the old wood and iron from the recording studio.
As you scroll down you'll see some images of the process and my creative direction.
"So visually, the image I have sketched imitates some of the Penacook / Abenaki warrior dress (New England area native americans from the NH/Cochecho areas)... rather than feathered head-dresses they had shaved hair except for a wild tufted mane of hair that was often colored.
This would be an inked drawing with heavy stylized lines.
Strong textures fill the angular patterns created by the linework (maybe wood and possibly iron work textures to reflect some of the recording studio influence).
These textures and angular patterns and elements would carry over to the other panels."
Redbox was in dire need of a brand refresh. It's visual communication was all over the place. Multiple typefaces and cluttered imagery were drowning out the brand voice.
This phase one of the brand guidelines was dedicated to clearing through the clutter to deliver a clear and concise definition of the brand with visual and copy guidelines to help the company move forward with clarity.
Role: Creative direction, brand and design lead
Screenprinted gigposter commissioned by the band, Mastodon. All hand drawn and screenprinted by Jason.
25"x19" screenprint. 3 colors (or 2 screens), Toad Green and a split of swamp green and algae yellow) on 100lb French Madero Beach. Edition of 50. Signed and numbered. SOLD OUT.
Retail promotional event design solutions for Hasbro's Simon Flash electronic games.
JTD designed a comprehensive design solution ranging from on-shelf dioramas that walk through the different types of gameplay, unique point of purchase displays, wayfinding solutions, and even a shirts with "Simon Says Follow Me" on the back.
Concept designs to final design for Nerf disk shooter, Vortex.
In-park signage from concept to final design for the Year of a Million Dreams promotion.
As you scroll down you'll see some earlier concepts as well. Many were digging the pinwheel concept, but unfortunatley it gave way to a more cost effective solution.
This is the official 2 color screenprinted gigposter for the November/December 2012 tour for the amazing Trampled by Turtles. 19"x25" 100lb French Paper.
Limited edition of 170. SOLD OUT.
Logo developed for a Universal Studios' theme park. Collaboration with George Adams and Jim Bockstall.
Hasbro felt their classic Pop-O-Matic game, Trouble, was in need of a refresh as sales were slipping. They asked for a solution that had a slight nudge towards nostalgia, but with some 'pop'.
I set out to not only give it some pop but also some much needed spunk, as it was thought the game was becoming stale to consumers.
What you see here is a celebration of all things TROUBLE. From band-aids to broken hearts. Here's to all the Trouble makers!
While this was met with enthusiasm initially, Hasbro eventually decided to go in a different direction, but I still feel this was worth sharing.
Promotional merchandise designs for the Fantasy cruise ship's 2012 inaugural sailing.
Parcheesi brand refresh. Design and art direction. Illustration: Laura Coyle
Package toss art created for general products throughout retail stores within the park. Made to work across a wide range of package sizes.
ID Concept for a school for troubled and disabled youth. The school is well known for effectively diagnosing learning disabilities that have gone overlooked within the public school systems. This new found diagnosis is then transformed into the key to success for each individual child. The "C" in the target alludes to the founders name. The founder was too humble to use her name or allude to her name in the mark.
We ended up with the concept below that uses the acronym, (NEARI) New England Adolescent Research Institute. NEARI is dedicated to elevating the quality of learning and life-navigation skills to adolescents. Thus the elevating of the "a" and the nod towards the Northeast in the compass.
Official poster for The Detroit Cobras show in Montreal, QC on 7/14/12. Known for taking obscure vintage songs and churning them into something distinctively their own. As with many of my posters the typography is all comepletely custom made. In this case the type was specifically created to mimic retro car emblem designs.
Three color screenprint... silver metallic ink, cherry car red, and midnight run black. Limited edition of 65. 25"x19" on 100lb French paper.
A few highlights from some rounds of concepts for retail tags and branding for a line of Blueflame bags.
These tags highlight the unique shaped straps and strategically designed pockets within the bag line.