What do old out-of-print board games, The letter 'R', and a painter named Pip all have in common?
As usual on these projects I start with sketches until an idea strikes... many are ugly... or dumb... or silly. The dumber and sillier the better. Like the above sketch of a 'what if there was this old dice shack that needed restoring". And then work it until it becomes something that works on a basic level - small and large.
So the logo is done! It's all snazzy and pretty. But we can't stop there. The logo needs a dress for the night out... or rather a trade-dress. How does it work in color? How does it work on a box? How about a slogan? Where does that go? How does it work over busy backgrounds?
Time to take a deeper dive into color studies and typographic solutions beyond just the logo.