I had the pleasure of working on the branding and contents for this exciting new and innovative game from Rob Daviau and Hasbro. This is a game where decisions the players make in one game will affect every game thereafter. Here is a little more explanation from the game designer, supah genius, Rob Daviau:
There are no do overs in life. Some decisions just make you who you are.
This led us to wondering why games always have to reset. Why are they a medium that always goes back to start? Movies and books are static forms of entertainment meant to be viewed but not altered. Games, by nature, demand that the user create the experience. We wanted to push that boundary to have lasting effects. Now you really create the experience. This game is not art to be hung on a wall but a leather jacket to be worn around until it has its own unique story.
It is one thing to play a card in a game to gain an advantage. It is entirely different to play a card and then rip it up, banning it from the game forever (I know that none of you will actually rip it up). Or to mark a territory that will change its destiny from here on out. It's a different decision process. How important is that card now? Will it be more important in a future game? Will you have it then? Is this the time? Is it worth it?