After going over the design request from Craig from Soaring Rhino, it was clear this logo required a bit of something out of the oridinary - something loud and just a bit on the crazy idea side. This is the original pencil with the initial, unedited typography.
Once the concept was approved It was time to sharpen up the details and figure out what type of color treatment and textures would best differentiate each of the realms. Here's a look at the final guidelines I created for both myself and to communicate the intended direction with the client. You'll notice the typography is also now becoming more tightened up